Jennifer Gradecki, Derek Curry
Going Viral is an interactive artwork that invites people to intervene in the spreading of misinformation by sharing informational videos about COVID-19 that feature algorithmically generated celebrities, social media influencers, and politicians that have made or shared claims about the coronavirus that are counter to the official consensus of healthcare professionals and were categorized as misinformation. In the videos, algorithmically-generated speakers deliver public service announcements or present news stories that counter the misinformation they had previously promoted on social media. The sharable YouTube videos are made using a conditional generative adversarial network (cGAN) that is trained on sets of two images where one image becomes a map to produce a second image, resulting in a glitchy reconstruction of the speaker. The recognizable, but clearly digitally-produced aesthetic prevents the videos from being classified as “deepfakes” and removed by online platforms, while inviting viewers to reflect on the constructed nature of celebrity, and question the authority of celebrities on issues of public health and the validity of information shared on social media. Celebrities and social media influencers are now entangled in the discourse on public health, and are sometimes given more authority than scientists or public health officials. Like the rumors they spread, the online popularity of social media influencers and celebrities is amplified through neural network-based content recommendation algorithms used by online platforms. https://goingviral.art/
ennifer Gradecki is an artist-theorist who investigates secretive and specialized socio-technical systems. Her artistic research has focused on social science techniques, financial instruments, dataveillance technologies, intelligence analysis, and social media misinformation. Gradecki has presented and exhibited at venues including Ars Electronica (Linz), ISEA (Barcelona), National Gallery X (London), NeMe (Cypress), ADAF (Athens), International Symposium on Computational Media Art (Hong Kong), and the Centro Cultural de España (México). Her research has been published in Big Data & Society, Visual Resources, and Leuven University Press. Her artwork has been funded by Science Gallery Dublin, Science Gallery Detroit, and the NEoN Digital Arts Festival.
Derek Curry (US) is an artist-researcher whose work critiques and addresses spaces for intervention in automated decision-making systems. His work has addressed automated stock trading systems, Open-Source Intelligence gathering (OSINT), and algorithmic classification systems. His artworks have replicated aspects of social media surveillance systems and communicated with algorithmic trading bots. Derek earned his MFA in New Genres from UCLA’s Department of Art in 2010 and his PhD in Media Study from the State University of New York at Buffalo in 2018. He is currently an Assistant Professor at Northeastern University in Boston. https://derekcurry.com/